Brand · Diagnostics
Helix Diagnostics
A cold lab, made human. A full rebrand and patient-comms system for a national diagnostics network.
PulseWorks is a creative agency devoted to healthcare — we turn quiet reputations into category-defining ones.
We partner with hospitals, clinics, diagnostics labs, health-tech founders and pharma brands to build reputations patients trust first.
The industry is complex, regulated and deeply human. Great creative work here has to be all three — that's the work we do.
A cold lab, made human. A full rebrand and patient-comms system for a national diagnostics network.
From launch to 100k patients. Go-to-market strategy, brand and product marketing for a telehealth startup.
Wayfinding people can follow at 2am. A signage and environmental system for a 600-bed hospital.
The heartbeat, on every screen. A living brand and motion system for a cardiac care group.
A pharma story without the jargon. A specialty launch campaign that led with evidence, not fear.
Results that read in one glance. A patient-report redesign that turned lab data into plain language.
Healthcare is complex enough. Our job is to make it land in one read.
We ground ideas in data, insight and category truth — not vibes.
If our work touches patients, it gets the same care they deserve.
Shipping beats polishing forever. We move, we learn, we iterate.
Warm enough to sit across from a founder at breakfast. Sharp enough to hold their board's attention by mid-afternoon.
Tell us what you're working on. We'll tell you where the pulse is.